Platform Tabs
Dashboard: platform tab that serves as the hub for all of a social account’s top level UGC metrics
Content: platform tab that contains all of the social account Stories, mentions, and tags
Programs: platform tab that contains all of the reward/ambassador programs associated with the social account
Social CRM: platform that contains all of the customers that have ever mentioned/tagged the social account
Dashboard Terminology
More on your dashboard here.
Posts: the number of posts tagging your social account (filterable by caption mention, tags, Story mentions, TikToks etc.)
Impressions: the number of eyes that posts mentioning your brand have reached. This is a close approximation driven by machine learning techniques that incorporate time of day, engagement (likes + comments), actual Instagram data, and follower count.
Engagement Rate: the ratio of likes/comments to the number of followers of the accounts mentioning your social handle
Earned Media Value (EMV): the amount of money a brand would need to pay an influencer to produce the same content. Defaulted at a $30 CPM. In other words Impressions x CPM/1,000
CPM (Cost per thousand): The amount of marketing dollars required to reach 1,000 individuals
Top Customers: List of creators that generate the most impressions for your brand
Top Hashtags: List of hashtags most found in the posts mentioning your brand
Content
More on your content tab here.
Labels: platform feature enabling users to organize all of their content and reference/modify curations later. More on labels here.
Filters: stackable features enabling you to search the content tab effortlessly. More on filters here.
Recent First Posts: preset filter enabling one to look at content coming from new customers
Post Type: form of content created for a post (feed, story, or reels).
Mention Type: form of brand mention on a post (caption, tag, or Story mention). More on mention types here.
Media Type: form of medium (photo, video, or carousel). More on media types here.
Save Search: ability to save your frequently used filter combinations, such that they can be used later
Program Dashboard:
More on your program dashboard here.
All Customer Program: a rewards program that incentivizes anyone to create content for the brand
Exclusive Program: a rewards program that incentivizes select groups of people to create content for the brand
Storefronts Program: a program that incentivizes creators to turn social content into social sales, by giving your creators the power to sell your products on their personalized page on your site
Embed Script: piece of code that links the sign-up button from the landing page to LoudCrowd. More details on your embed script here.
Rewards Activity: history of every communication that has been sent to program members. More on rewards here.
Applicants: list of all applications to the ambassador program. More on applicants here.
Social CRM
More on your Social CRM here.
Segments: groups of social handles of particular interest. More on segments here.
Exclude Filter: ability to exclude certain Segments of customers from your filtering
Specialty Filters:
10 posts + Inactive 30 days: customers who have created 10 posts about the brand but nothing in the last 30 days
First Post - Last 7 days: customers who have created their first post about the brand in the last seven days
Superfan + High Engagement: brand lovers who have created 10+ posts and have an engagement rate 10%+
Customer Profile: detailed view of the customer, their post history about the brand, and their metrics. More on customer profiles here.
Activity: details customer engagement with the brand including tags, rewards, and program sign ups
Actions: allows customer to be added to a segment or a program manually
Send Gift: permits manual send of a program reward / communication. More on sending gifts here.
Details: permits record keeping of custom fields (program connected or not)
Contact your dedicated client strategist to have custom fields / details added
Notes: permits more customized record keeping for customers. More on notes here.