How can your CMO use LoudCrowd?
The CMO will want to spend most of their time in the Dashboard to gather information about your overall UGC and social rewards program performance.
Track your UGC growth in the Dashboard
Toggle between specific date ranges by clicking the purple Date Range button
Filter to exclude Instagram in-feed posts or Instagram Stories by clicking the All Types dropdown button
View data for all of your customers, or click the All Customers drop down button to view data for your social rewards program or a specific customer segment (ex. Influencers).
For more information on the Dashboard, click here
Track your Impressions, Engagement Rate, and Earned Media Value growth by clicking on each of the respective tabs on the dashboard. Then, apply a date range filter, or customer segment filter, if applicable
How can your Digital Marketing Manager use LoudCrowd?
The Digital Marketing Manager should spend time in the Program tab and Social CRM tab.
Once your social rewards program is created, navigate to the Program tab to track your membership, posts, and analytics coming from your program members. Here are a few metrics you can track to gauge how well your program is performing:
How many rewards have been sent
Filtering for a specific date range to see if you've had an increase or decrease in your posts, impressions, engagement rate, and earned media value compared to the previous date range
Utilize the custom field data you're collecting data from your social rewards members for targeted outreach via SMS or email. To do so, go to the Members tab, select all members, then click the Actions drop down and select Export to collect all of their data. A few custom field responses you can start collecting today:
Find new customers to nurture or invite to your social rewards program by applying filters in the Social CRM. One customer you'd want to invite to join your program is a someone who tagged you for the very first time on Instagram. To find those customers, click the All Customers drop down button, and click the First Post: Last 7 Days saved filter. For more information on how to get the best out of the Social CRM filters, click here.
Spot gift your customers from the Social CRM, as a thank you for tagging your brand on social. You can do so by clicking on their username, click the purple Send Gift button, then select the reward you would like to send them via email or DM. For more tips on how to social gift in LoudCrowd, read more here.
How can your Social Media Manager use LoudCrowd?
The Social Media Manager needs to utilize the content tab to get the most out of your UGC, along with tracking analytics in the Dashboard.
If you see a photo or video you want to repurpose for your social media account, simply click the purple icon in the top right corner of the content to save the content directly to your desktop.
Interact with Instagram Stories you are tagged in, before they expire. You can track Story expirations by watching the blue timer at the bottom of a live story, or click on the live story and find the countdown on the right hand side of the content.
Use labels to organize your UGC content and quickly narrow down your content search. A few labels you can utilize include permission granted, products, or your plan to repost to Feed/Story. Click here to learn more about how to create labels in LoudCrowd.
When it comes time to do your weekly, monthly, or quarterly reporting, navigate to the dashboard. In the dashboard you can apply a date range filter, then track your total post count, impressions, engagement rate, and earned media value for the posts within the selected time frame. For more information on how to navigate the dashboard, click here.
Track the hashtags that are trending within your community, and to see how your current campaign is tracking in comparison.
How can your Community Manager use LoudCrowd?
This position should primarily focus on the Social CRM and Program tab.
Use the Notes feature to track interactions with your customers or social rewards program members. To do so, click on the username, then click the Notes tab within the customers profile. Now, you can leave documentation for the interaction you had with your customer. For example, you can track good interactions you had via Instagram DM, contest/challenge winners, or inquiries about rewards codes received. For more information on how to use Notes in LoudCrowd, click here.
You can also leave notes in your social rewards program members profiles to track winners and interactions by clicking the Members tab, selecting a username, and leaving a note there.
Quickly answer your social rewards member questions about the reward they received by navigating to the Rewards Activity tab. You're able to track who received which reward, when they received it, and the discount code they received.
For more customer support questions and how to resolve them, click here.
Still, need help getting set up?
Reach out to [email protected] and our Customer Success team will be happy to assist you!