A campaign is a time-boxed initiative you run on top of your creator program: a launch, a seasonal push, a content drive. You pick who is invited, what they need to deliver, what they earn, and what they can see and do while it runs. This guide walks through every step of building one in the brand app, then covers the common ways brands set campaigns up and exactly what creators see and receive along the way.

If you're designing how tiers and campaigns fit together, see the Program Design Guide. For the messages LoudCrowd sends on its own, see LoudCrowd Notifications.

Capabilities are what the campaign gives creators to sell with. Every capability starts off. Turn on only what this campaign needs.

A campaign is its own set of settings on the same store. It never edits your program.

The campaign only sees campaign activity. Sales, revenue, new customers, and commissions are counted for the campaign when they come through the campaign's own links and codes. A sale through a creator's regular program link is credited to your program, not the campaign. So:

This step decides who is invited and which invite group they land in when they accept. Nobody is a member until they accept an invite, and every creator you invite needs an email address on file.

Campaigns are members-only. Every invitee must already be an approved member of one of your programs. Staging someone who isn't is rejected with "These aren't current program members." To bring in a creator who isn't in a program yet, approve them into a program first, then invite them (see Common Setups below).

Three ways to build the invite list. Use any combination.

After you enable, the same controls live on the campaign's Invites tab, where adding a creator sends an invite immediately.

Every campaign has at least one invite group, a catch-all named Base Group that can't be deleted or capped. Click + Add invite group when different invitees should get different terms, and drag groups to set their fill order. Each group card has:

A creator's group is fixed once they accept. Their welcome gift and commission rate stay tied to the group they joined, so avoid moving members between groups afterward.

Creators you staged into a specific group are placed there when they accept, regardless of this setting.

This step defines what a creator must do to complete the campaign, and it's where you write the brief creators read.

The brief is a rich-text description that appears at the top of the campaign in the Creator Hub. Describe what the campaign is about, who qualifies, your posting guidelines, and what creators will earn. A brief is required to enable the campaign. Once the campaign completes, the brief can no longer be edited.

External campaign guidelines is an optional link (a full URL starting with http:// or https://) to a content guidelines page you host. Creators see it alongside the brief, and it stays editable for the life of the campaign.

Click Add requirement for each thing a creator must deliver. Every deliverable must be met. They all apply together, so "3 posts" and "$500 in revenue" on the same campaign means a creator needs both.

Each row shows a plain-English summary as you build it ("Each creator must publish 3 posts on Instagram."). Every deliverable needs a goal above zero, and the same requirement can only appear once per platform and post type.

Rewards are what a creator earns for completing every deliverable. They are separate from welcome gifts (given for joining, set per invite group on the Participants step) and from commissions (earned per sale). A campaign can launch with no reward at all.

On a Shopify store: Gift Card (a balance the creator redeems in their hub), Discount (a percentage off, on all products or selected items), Free Product (a 100%-off code for products or collections you pick), and, if enabled for your account, Cash paid through Tremendous with a Monthly cash redemption limit. On other stores, pick from the code-bearing rewards you've created under Settings › Rewards; the campaign hands each creator a code from the pool.

Creators see the deliverables and the rewards in their hub. They are not shown how many winners there are or how winners are ranked.

The switch at the top of the step decides what happens at the end date. It is off by default.

You can change this switch any time before the campaign completes.

Two kinds of messages reach creators during a campaign, and it helps to keep them separate:

Click either card to open its editor. Saving configures and enables the message; the switch on the card pauses it without deleting the copy, and Remove detaches it entirely.

Both messages default to Hub Inbox only. Tick Email in the editor if you also want them delivered by email. Emails use your account's branding, set on the Email Branding page (the Configure Email Branding button on this step opens it).

These control what creators see for this campaign in their hub. They are pre-filled from your existing setup, so you only need to change what should differ for this campaign.

The Review step summarizes every section with a pencil to jump back. A section with a problem shows an amber warning listing exactly what's missing. To enable, a campaign needs a name, both dates, a store, a social account, a brief, and at least one deliverable. Rewards, participants, and messages are all optional at this point.

Click Enable Campaign and confirm. Enabling does three things:

Enabling does not make the campaign live. Invites go out at enable time; earning, post counting, and content submissions begin on the start date. If you're still editing, choose Save as Draft in the dialog instead.

The simplest campaign. Your creators already have storefronts, links, codes, and a commission rate from your program, so you only turn on what should be different for the campaign.

Creators from Discovery, a partner list, or a CSV who have never joined one of your programs. You can't invite them to a campaign directly: campaigns are members-only, and staging a non-member is rejected. The path is two steps.

Because these creators are new, plan the campaign as if it has to provide everything:

Under From program tiers, pick every program that should participate. They must be on the same store as the campaign. Members of all of them are invited into one roster, and everyone is measured against the same deliverables. If the programs should get different gifts or commission rates, create an invite group per program and stage each program's members into its group instead of relying on the automatic placement.

Under From program tiers, pick the tier rather than the whole program (for example "Gold" instead of the program name). Only approved members currently in that tier are invited, and a creator promoted into the tier while the campaign is Upcoming or Live is invited automatically. Creators who drop out of the tier later are not removed from the campaign. To put your top performers on a launch while the rest of the program stays on evergreen content, this is the setting.

Welcome gifts belong to invite groups, so this is a matter of building one group per gift.

The gift is sent the moment a creator is approved into the group. Because the gift stays tied to the group they joined, decide the groups before you enable rather than moving people afterward.

Status changes are checked every 15 minutes, so a campaign can go live or complete up to 15 minutes after the exact time.

Everything a creator can receive from a campaign, in order. Only the first two are yours to write; the rest are fixed LoudCrowd emails sent from "Loudcrowd Creators" that you cannot edit or turn off.

Two things no message covers. Creators are not notified when a campaign reward lands in their hub, even with automatic sending on; the ended email tells them to check their hub. And there are no reminder emails during the campaign. If you want a mid-campaign nudge or a "rewards are in" announcement, send it yourself from Messages.

Enabling a campaign shows it in the Creator Hub. Every invited creator gets a Campaigns tab (between Dashboard and Earnings) the moment you enable, with the campaign marked Upcoming until the start date. Only invited creators see it: there is no public list of campaigns to browse, and an uninvited creator sees nothing.

Creators never see invite-group names or how winners are selected. They see the deliverables and the rewards attached to them.

Posts on Instagram or TikTok count as soon as the campaign is Live and the creator is an approved member, whichever is later. Content uploads (photos or videos submitted in the hub for your review) work the same way: the Content tab only offers a campaign as a destination while it is Live and the creator is an approved member. Nothing can be submitted before the start date, after the end date, or while the campaign is paused. Uploads count toward a Content uploads deliverable only once your team approves them.

Three different things can pay a creator in a campaign, and they arrive at three different times.

With Max winners blank, every member who completed all deliverables earns the reward. With a number, completers are ranked on the deliverable metric closest to money (revenue first, then sales, new customers, impressions, posts, content uploads) and the top N earn. Creators who completed but didn't place earn nothing from the Rewards step; they still keep their welcome gift and commissions.

Configure the rewards on the Rewards step as usual and leave Automatically send rewards off. Creators see the rewards next to the deliverables in their hub for the whole campaign ("What you get for completing this"), and their card shows their result when it ends. Nothing is sent automatically. To deliver:

Use this when rewards are fulfilled outside LoudCrowd (product shipped by hand, a payment outside Tremendous), or when you want to review the final list before anything goes out.

Editing after enable. Open the campaign and use the Settings, Deliverables, Rewards, and Invites tabs. Most things stay editable while Upcoming or Live. The start date locks once Live, the store never changes, and dates can't move backward. Once Completed, the roster, deliverables, dates, and brief are frozen; rewards, discount codes, and payout settings remain editable so you can finish paying out.

Pausing (from the card menu or Settings, on an Upcoming or Live campaign) freezes the schedule: the campaign won't go live or complete on its dates until you resume, new signups close, and discount codes are deactivated. Storefronts and links keep working, but sales made while paused do not earn commission or count toward deliverables. Resuming picks up wherever the schedule stands: back to Upcoming, Live, or straight to Completed if the end date has passed. The "campaign started" email is not re-sent on resume.

Deleting removes the campaign from your dashboards and from every creator's hub, and signup links stop working. On an enabled campaign, the end-of-campaign evaluation never runs, so no final rewards are granted. This cannot be undone.

Related: Program Design Guide · LoudCrowd Notifications · Creator Hub Guide for Brand Managers · How to Set Up Tremendous to Pay Commissions