LoudCrowd sends some emails on its own — you don't build them or turn them on. Others are yours to write, and if you skip them, nobody gets them.
The automatic ones are standardized across the LoudCrowd platform: every brand sends the same notifications, with the same copy, from [email protected]. You can't edit or rebrand them, and your Email Branding settings don't apply — those govern the messages you write and send.
The short version: rewards, applications, sales, tiers, post and content decisions, discount code changes, and campaign start and end are handled automatically. Your welcome and invite messages are not. Write those before you start inviting creators.
Sent automatically to your creators
Each of these lands as an email and as a notification in the creator's Hub. They're on by default for new accounts. In the copy below, words in [brackets] are filled in automatically — the program name, reward, code, and so on.
Notification | When it fires | What it says |
Completed a reward task | A post or deliverable counts toward a monthly task and earns a reward | Subject: Nice work — you completed a reward task in [program name]! "Your [deliverable] counted toward this month's program rewards, which earns you [reward name]. Claim it whenever you're ready." Button: Claim your reward → |
Monthly gift is ready | A tier's monthly gift becomes available to claim | Subject: Your gift from [program name] is here! "You received a gift from [program name] — no strings attached. Just a small token of appreciation, and yours is ready to claim." Button: Claim your gift → |
Hit a milestone | A creator completes a milestone task and earns its reward | Subject: Nice work — you just hit a milestone in [program name]! "You've earned [reward name] for completing your milestone! Claim it whenever you're ready." Button: Claim your reward → |
Application received | A creator applies to your program, or accepts a campaign invite while the campaign's Auto-approve joiners setting is off | Subject: We received your application to [program name] "Thanks for applying to [program name]! We're reviewing your application and will be in touch with an update soon. In the meantime, there are plenty of other programs looking for creators like you. Take a look and apply to the ones that feel like a fit." Button: Browse programs → |
Application not accepted | You reject a pending application | Subject: Update on your [program name] application "Thanks for your interest in [program name]. Your application wasn't accepted this time — but there are plenty of other programs looking for creators like you. Take a look and apply to the ones that feel like a fit." Button: Browse programs → |
You got a sale | A sale is attributed to the creator and earns them commission | Subject: You got a sale! "Hey [first name], you just got a sale with [brand name]. Head over to your hub to see the details." Button: View Earnings → |
Post wasn't approved | You reject one of their posts in content review | Subject: An update about your post with [brand name] "Hi [first name], your [platform] post from [post date] wasn't approved by [brand name]. Keep posting — there are plenty of other ways to earn." Button: View Dashboard → |
Content approved | Your team approves a photo or video the creator uploaded in their hub Library and submitted to one of your programs or campaigns | Subject: Your content was approved by [brand name] "Hi [first name], Great news — [brand name] approved the [photo or video] you submitted. See the details in your Library." Button: View Library → |
Content changes requested | Your team rejects a submitted photo or video. Your comments appear in the creator's hub Library, not in the email. | Subject: Action required on content submitted to [brand name] "Hi [first name], The [photo or video] you submitted was not approved. Visit your Library to review [brand name]'s comments and resubmit your content for approval" Button: View Library → |
Affiliate code changed | A creator's discount code for a program is replaced — by a brand user in the CRM or by your LoudCrowd team during a rotation. Not sent when a code is first issued, and only sent to current members. The email never includes the code itself; the creator collects it from their Creator Hub | Subject: Your discount code for [program name] changed "Your discount code for [program name] has been updated. Your old code is no longer active, so be sure to update any posts, links, or promotions where you've shared it. You can find your new code in your hub." Button: View Dashboard → |
Tier changed | A tier evaluation moves them to a different tier, or you change their tier by hand from their CRM profile. Not sent when a creator is moved to Inactive (no tier) | Subject: Your tier in [program name] changed "You're now in [new tier]. See your new goals and rewards in your hub." Button: View earnings → |
Tier reviewed, no change | A tier evaluation runs and the creator stays in their current tier. Sent to members of Manual tiers too | Subject: New period started in [program name] "A new period has started and you're still in [current tier]. Check your goals for the new cycle." Button: View earnings → |
Login code | Every Creator Hub sign-in (sent from [email protected]) | Subject: Sign in to your [brand] portal. One time code: [code] "Sign in to your [brand] portal as [email]. Please enter this code to log in: [code]. This code will expire in 10 minutes and can only be used once. After too many incorrect login attempts, your account will be temporarily locked." |
Payout sent | Your payment provider — usually Tremendous — emails a link to claim it | Written by your payment provider, not LoudCrowd — an email with a link to claim the payout. |
Sent automatically for campaigns
When you run a campaign, LoudCrowd emails the creators involved at the start and the end, and when they earn a campaign reward. These are email only, fixed copy, and cannot be turned off. The invite and welcome messages for a campaign are yours to write in the campaign wizard's Messaging step (see below). For the full setup, see How to Run a Campaign for Your Program Members.
Notification | When it fires | What it says |
Campaign started | The campaign goes live on its start date. Sent once, to every creator who has accepted. Not re-sent if you pause and resume. | Subject: [campaign name] has started "You're in. [brand name]'s [campaign name] has started and runs through [end date]. Check the brief and start creating." Button: View campaign → |
Campaign started (invite not yet accepted) | Same moment, to every invited creator who hasn't accepted yet | Subject: You're invited: [campaign name] is now live "[brand name] invited you to join [campaign name], and it just went live through [end date]. Accept your invite to lock in your spot and start earning." Button: Accept invite → |
Campaign ended | The campaign completes on its end date. Members only; open invitees are not emailed. | Subject: [campaign name] has ended "[brand name]'s [campaign name] wrapped up on [end date]. Thanks for taking part — your results and any rewards will show in your hub once processed." Button: View campaign → |
Campaign reward earned | A campaign reward is awarded to the creator — automatically when they complete the campaign's deliverables, or when you award it by hand from the campaign. Welcome gifts don't trigger this. For discounts and free products, the email also lists the eligible products or collections. | Subject: You've earned a reward from [brand name] in [campaign name] "Thank you for participating in the [campaign name]. You've earned [reward]. Go to your Creator Hub to redeem it. Check out your Campaigns tab for more upcoming opportunities." Button: Redeem Reward → |
One thing campaigns don't send on their own. There is no email when a creator is invited unless you configure the campaign's Invite Message; without it, invitees only see the campaign in their hub until the started email on the start date.
Sent automatically to your team
Notification | When it fires |
New social account connected | Someone connects a social account |
Reconnect your social account | A connected account breaks and stops collecting data |
You're low on reward codes | A discount code pool is running down |
Rewards are no longer being sent | A code pool is fully drained — fulfillment has stopped |
Prepare funds for commissions | The day before month-end, ahead of the payout run |
You paid your ambassadors | The monthly payout completed |
Commissions payment failed | The monthly payout run failed |
Trouble connecting to Tremendous | Your payout integration is invalid |
Challenge started / ended | A challenge goes live or wraps up |
Monthly digest | A monthly recap of program performance and rewards |
Who gets these: users with the Owner role, by email from [email protected]. Make sure whoever funds payouts and manages discount codes has the Owner role before you go live!
What you set up yourself
Message | Why it matters |
Welcome | Sent automatically when a creator is approved — but only if you've built the template. No template, no message. |
Invite | Required to invite creators from Discovery. The invite won't send without it. |
Campaign Invite Message | Set per campaign on the wizard's Messaging step. Sent to every invited creator the moment you enable the campaign. Without it, invitees aren't messaged until the campaign-started email on the start date. |
Campaign Welcome Message | Set per campaign on the same step. Sent the moment a creator is approved into the campaign. Both campaign messages default to Hub Inbox only — tick Email to send by email too. |
Everything else | Announcements, campaign kickoffs, code reminders, "rewards are in" — yours to send, on your timing |
The program templates live in Messages → Templates. Your welcome message should cover their affiliate code and storefront link, what you'd like them to post, how rewards work, and where to ask questions.
Watch out: a message sent only to the Hub inbox doesn't email anyone. If it's time-sensitive, send it by email too.
Onboarding checklist
Build your Welcome template — before approving anyone.
Build your Invite template — before inviting from Discovery.
For each campaign, build its Invite Message and Welcome Message in the wizard — before you click Enable Campaign.
Confirm the right people are receiving commission and reward-code alerts.
Set your Email Branding so the messages you send look like you.
Skim the creator tables above so you don't duplicate what they already hear.