Creator Messaging lets you send broadcast messages directly to your creators. You pick the recipients, write the message with optional personalization tokens, choose which program the message comes from, and hit Send. It's available on every LoudCrowd account.

What Is Creator Messaging?

Creator Messaging is the broadcast tool in LoudCrowd for reaching any group of creators in your programs. A Hub message lands in the creator's Messages inbox inside the Creator Hub, so it reaches them whether or not they check email. You can also send the same message by email, or through your Klaviyo account (see Delivery channels below).

What you can do with it

Use case	Example
Program announcements	"We're launching our summer campaign — here's what you need to know"
Affiliate code reminders	"Your code `{{affiliateCode}}` is still active — share it with your audience!"
Commission updates	"Great news: your commission rate just moved to `{{affiliateCommissionRange}}`"
Campaign kickoffs	Kick off a campaign with creative direction and deadlines
Welcome messages	Greet new program members as they join
One-off outreach	Reach a specific creator or small group directly

How to send a message

Go to Messages in the left sidebar of the brand app and click Create Message.

Choose your recipients

You can target creators with one or more of these. The message goes to every creator who matches at least one, with no duplicates:

Recipient type	How it works
Individual	Search creators by email or username and add them one at a time
Program	Every approved member of the programs you pick
Segment	Every creator in a saved segment

Choose the program it's sent from

Every message is sent from a specific Program. That program's name is what creators see as the sender in their inbox, and it decides which program's details fill the personalization tokens below.

Choose the channels

Under Channels, tick Hub Inbox, Email, Klaviyo, or any combination. See Delivery channels below for where each one lands.

Write the message

Give it a subject line and compose the body in the editor. Formatting (bold, italic, underline, lists, links) and personalization tokens are supported. To start from something you've saved, click Use a Template; you can edit the content before sending.

Send

Click Send. The message is queued and delivered in the background, and you'll see a confirmation that your message is being delivered. Large sends to thousands of creators can take a few minutes to finish. Messages go out immediately; there is no scheduled send.

Personalization tokens

Insert tokens from the editor's variable picker, or type them as {{tokenName}}. Each one is filled in per creator at delivery time.

Token	What it inserts
`{{first_name}}`	Creator's first name
`{{last_name}}`	Creator's last name
`{{email}}`	Creator's email address
`{{igUsername}}`	Creator's Instagram handle
`{{ttUsername}}`	Creator's TikTok handle
`{{programName}}`	Name of the From program
`{{brandName}}`	Your brand name
`{{affiliateCode}}`	Creator's active affiliate discount code
`{{affiliateCodeDiscountMessage}}`	Plain-language description of the affiliate code discount
`{{affiliateLinkDiscountMessage}}`	Plain-language description of the affiliate link discount
`{{affiliateCommissionRange}}`	Creator's commission rate or range
`{{affiliateCommissionTierName}}`	Name of the creator's commission tier
`{{shoppableAmbassadorLink}}`	Creator's storefront affiliate link
`{{editStorefrontUrl}}`	Link for the creator to edit their storefront
`{{programSignupUrl}}`	The program's signup page
`{{programLandingPageUrl}}`	The program's landing page
`{{viewDashboard}}`	Link to the creator's Hub dashboard
`{{viewHub}}`	Link to the creator's default Hub destination: their onboarding checklist if one is available, otherwise the dashboard. Use this instead of `{{viewDashboard}}` when the link should land wherever makes sense for that creator

Important: a token the creator has no data for renders blank (for example, {{affiliateCode}} for a creator without an active code). It does not block delivery. Use tokens that apply to everyone on your recipient list, or stick to universal ones like {{first_name}} and {{programName}}.

How creators see messages

Creators find Hub messages in the Messages tab of their Creator Hub, alongside Dashboard, Earnings, and Programs. If they work with several brands, the All Partnerships filter narrows the inbox to one at a time.

Two-way conversations

Creators can reply to your messages and start new conversations from their Hub inbox. When a creator writes to you, they pick the program they're writing about, and that program appears on the thread in your Inbox so you know which partnership it concerns.

Creator-started threads show up in your Inbox alongside the broadcasts you sent. You can reply, and the whole exchange stays in one thread with the program name on it.

Turning off creator replies

If you'd rather use Hub messaging as a one-way announcement channel, creator replies can be switched off for your store. Ask your Client Strategist to turn it off. When it's off:

Creators can't compose new messages or reply on threads for programs connected to that store.
Your Inbox hides the reply box on those threads.
You can still send broadcasts and one-way messages as usual.
A creator who is also in your programs on another store keeps replies there.

Delivery channels

Channel	Where it lands	Best for
Hub Inbox	The creator's Messages inbox in the Creator Hub	In-app announcements, links back to the Hub, affiliate code reminders
Email	The creator's email, sent by LoudCrowd using your Email Branding settings	Time-sensitive outreach, creators who rarely log in to the Hub
Klaviyo	An event fired into your connected Klaviyo account, named by the Klaviyo Flow Trigger Name you enter. The flow you build in Klaviyo sends the email	Brands who want the message to go out from their own Klaviyo templates and sender

Tick more than one channel to send through all of them at once, for messages creators should see whichever one they check.

Message templates

Templates save message content for reuse. They live under Messages → Templates, are shared by every brand user on your account, and can include personalization tokens, which are filled in per creator when a message using the template is sent. The template editor is the same rich text editor as the composer, so formatting and token chips are preserved. When composing, click Use a Template to load one into the subject and body, then edit as needed. A template can hold more than one version.

Welcome templates by tier

Welcome templates (the system Welcome to Program type) can be scoped to a program and, within it, to a tier, so a VIP tier can get a different welcome than everyone else. When a creator is approved into a tiered program, the welcome is resolved in this order, and the first match wins:

A template scoped to the creator's tier in that program
A template scoped to the program with no tier
The account-wide default with no program or tier

Leaving the tier blank applies the template to every tier in that program unless a tier-scoped one exists. Only one welcome template can exist per program-and-tier combination. If you never scope by tier, one welcome applies to the whole program, as before.

Checklist before you send

Is the recipient scope right: individuals, a program, or a segment?
Is the From program correct for the message?
If you're using personalization tokens, do they apply to everyone on the list?
If you're using affiliate or storefront tokens, does the From program have the storefront or affiliate setup behind them?
Have you previewed the subject and body?
Which channels? For Klaviyo, is your Klaviyo integration connected and is a flow set up for the trigger name?
Is this the right time to send? Messages are delivered immediately; there is no scheduled send.

Creator Messaging: Sending Hub Messages to Your Creators