Creator Messaging: Sending Hub Messages to Your Creators

Creator Messaging lets you send broadcast messages directly to your creators via the Creator Hub inbox. You pick the recipients, write the message with optional personalization tokens, choose which program the message appears to come from, and hit Send.

Creator Messaging is now available for all brands -- no enablement request needed. If you have a LoudCrowd account, you can start sending Hub messages immediately.

What Is Creator Messaging?

Creator Messaging is a broadcast tool in LoudCrowd that lets you send Hub-channel messages to any group of creators in your program. Each message lands in the creator's Messages inbox inside the Creator Hub — a read-only inbox where creators can view messages from your program.

This is separate from email (Klaviyo) delivery. When you send a Hub message, it appears inside the LoudCrowd Creator Hub regardless of whether the creator checks their email.

What Can Brands Do with Creator Messaging?

Use Case	Example
Program announcements	"We're launching our summer campaign — here's what you need to know"
Affiliate code reminders	"Your code `{{affiliateCode}}` is still active — share it with your audience!"
Commission updates	"Great news: your commission rate just moved to `{{affiliateCommissionRange}}`"
Campaign kickoffs	Kick off a new challenge with creative direction and deadlines
Welcome messages	Greet new program members as they join
One-off outreach	Reach a specific creator or small group directly

How to Send a Hub Message

Go to Messages in the left sidebar of the brand app, then click Create Message, then select Hub Inbox.

Choose Your Recipients

You can target creators using one or more of the following filters — the system delivers to the union of all matching creators (no duplicates):

Recipient Type	How It Works
Specific Creators	Search by name or email and add individual creators
Program	Sends to all approved participants in the selected program(s)
Segment	Sends to all creators in a saved audience segment

Choose the "From Program"

Every Hub message must be sent from a specific program. This is the program name creators see as the sender in their inbox — it gives the message context and connects it to their relationship with your brand.

Write the Message

Use the text editor to curate your message and formatting. The Full message content supports personalization tokens and rich formatting.

Optionally Apply a Template

Click Use Template to pre-fill the subject and body from a saved message template. Templates can contain personalization tokens — they're resolved per-creator at send time, not when the template is saved.

Send

Click Send. The message is queued and delivered asynchronously — you'll see a confirmation toast. Large sends (thousands of creators) may take a few minutes to fully deliver.

Personalization Tokens

Use {{tokenName}} syntax to personalize messages for each creator. All tokens are resolved at delivery time using the receiving creator's data.

Token	What It Inserts
`{{first_name}}`	Creator's first name
`{{last_name}}`	Creator's last name
`{{email}}`	Creator's email address
`{{igUsername}}`	Creator's Instagram handle
`{{ttUsername}}`	Creator's TikTok handle
`{{programName}}`	Name of the From Program
`{{brandName}}`	Your brand name
`{{affiliateCode}}`	Creator's active affiliate discount code
`{{affiliateCodeDiscountMessage}}`	Human-readable description of the affiliate code discount
`{{affiliateLinkDiscountMessage}}`	Human-readable description of the affiliate link discount
`{{affiliateCommissionRange}}`	Creator's commission rate or range
`{{affiliateCommissionTierName}}`	Name of the creator's commission tier
`{{shoppableAmbassadorLink}}`	Creator's storefront affiliate link
`{{editStorefrontUrl}}`	Deep link for the creator to edit their storefront
`{{programSignupUrl}}`	The program's signup/application page URL
`{{programLandingPageUrl}}`	The program's landing/info page URL
`{{viewDashboard}}`	Link to the creator's hub dashboard

Important: If you use a variable that a creator doesn't have data for (e.g., {{affiliateCode}} for a creator without an active code), the token renders as blank — it does not block delivery. Make sure the token makes sense for all creators in your recipient list, or use tokens that apply universally (like {{first_name}} or {{programName}}).

How Creators See Messages

Creators see their Hub messages in the Messages tab inside the Creator Hub. The tab appears in their navigation alongside Dashboard, Earnings, and Programs.

Creators can filter their inbox by program using the All Partnerships dropdown — useful if they're in multiple programs and want to see messages from one brand at a time.

Messages in the Hub inbox are read-only. Creators cannot reply. The message footer reads: "This is a read-only message. No reply is needed." If you want to enable two-way communication, use email (Klaviyo) alongside Hub messaging.

Delivery Channels

When composing a message, you can choose to deliver via Hub, Email, or both simultaneously.

Channel	Where It Lands	Best For
Hub	Creator's Messages inbox in the Creator Hub	In-app announcements, links back to the Hub, affiliate code reminders
Email	Creator's email via your Klaviyo integration	Time-sensitive outreach, creators who don't log in to the Hub often
Both	Hub + Email simultaneously	High-priority messages you want creators to see regardless of which channel they check

Message Templates

Message templates let you save and reuse message content across sends. Templates can include personalization tokens — they're resolved per-creator at delivery time.

Templates are managed from the Messages page in the brand app. The template editor uses the same rich text editor as the message composer — formatting (bold, italic, underline, lists, links) and variable chips are preserved when you save a template. When composing a new message, click Use Template to load a saved template into the subject and body fields. You can edit the content before sending.

Templates are saved at the account level and are available to all brand users on your account.

Checklist Before You Send

[ ] Have you selected the right recipient scope — specific creators, a program, or a segment?
[ ] Is the From Program correct? Does it match the context of the message?
[ ] If you're using personalization tokens, do they apply to all creators in your recipient list?
[ ] If you're using affiliate or storefront variables ({{affiliateCode}}, {{shoppableAmbassadorLink}}), does the From Program have the required ecomm/storefront setup?
[ ] Have you previewed the subject and body for clarity?
[ ] Do you want to send via Hub only, Email only, or both? Is your Klaviyo integration connected if you need Email?
[ ] Is this the right time to send? (Hub messages are delivered immediately — there is no scheduled send.)