Example copy for common program communications, including: a welcome, an invite, a re-engagement nudge, and a tier announcement. Copy any message and make it your own.

Go to Messages > Templates, paste in the copy, and replace the bracketed details.

The copy uses two kinds of placeholder:

One rule to remember: a variable with no data sends as a blank space. Affiliate codes and storefront links don't exist until a creator is approved, so keep them out of invites.

Sent automatically when you approve a creator. Remember to tailor the message for your program! Include details about your program tiers, campaign opportunities, and set expectations for your creators.

When to use: creators get a personal storefront on your site alongside a tracked link. The fullest version, and where most programs start.

Subject: Welcome to the {{programName}}!

Hi {{first_name}},

Welcome to the {{programName}}! We're so excited to have you here. It's your style, your voice, now with added rewards.

Here's what you've unlocked:

✨ Your own customizable storefront on [yourbrand.com]

✨ {{affiliateCommissionRange}} commission on sales through your storefront or links

✨ Access to your Creator Hub, where you can manage your links, earnings, and rewards

Links to bookmark:

🔗 Your storefront: {{shoppableAmbassadorLink}}

🔗 Edit your storefront: {{editStorefrontUrl}}

🔗 Your Creator Hub: {{viewDashboard}}

To get started:

✔️ Log in to your Creator Hub

✔️ Curate your storefront with your favorite {{brandName}} products

✔️ Tag [@yourhandle] in your social content and it'll pull into your storefront automatically

✔️ Share your storefront link with your audience

📬 Keep an eye on your Messages tab for program updates, gifting opportunities, and campaign invitations.

A few program details to keep in mind:

✔️ Commission is paid out at the end of each month

✔️ Orders are approved [14 days] after purchase before commission is finalized

✔️ Attribution window: [7 days]

✔️ Commission payouts are sent from [[email protected]]

If you have any questions, just reply to this message.

The {{brandName}} team

When to use: creators share a tracked link or discount code with no storefront page of their own.

Subject: Welcome to the {{programName}}! 🎉

Hi {{first_name}},

Welcome to the {{programName}}! We're building a community of creators who genuinely love {{brandName}} and share it authentically with their audience, and we're thrilled to have you in it.

Here's what you've unlocked:

✨ {{affiliateCommissionRange}} commission on all sales generated through your affiliate link

✨ Your personal code, {{affiliateCode}}, which gives your audience {{affiliateCodeDiscountMessage}}

✨ Access to gifting opportunities and exclusive campaigns

✨ A Creator Hub where you can manage your links, earnings, rewards, and program updates

Links to bookmark:

🔗 Your affiliate link: {{shoppableAmbassadorLink}}

🔗 Your Creator Hub: {{viewDashboard}}

A few program details to keep in mind:

✔️ Commission is paid at the end of each month for the previous pay period

✔️ Orders are approved [14 days] after purchase before commission is finalized

✔️ Attribution window: [7 days]

✔️ No need to enter payout information ahead of time. We'll send instructions once you've earned commission.

Need help getting started? Our Partner Handbook has content tips, program details, and best practices: [handbook URL]

If you ever have questions, just reply to this message.

Welcome again, and thank you for being part of the {{brandName}} community 💫

When to use: the tier a creator is approved into carries a welcome gift. Keep it short. The gift is why they opened it.

Subject: Welcome to the {{programName}} 🎁 your gift is inside

Hi {{first_name}},

You're in! Welcome to the {{programName}}.

To say thank you for joining, we've added a [$XX] welcome gift to your account. Use it to pick out the products you're most excited to share. Claim it by [date] using the link at the bottom of this message.

Once your order arrives, here's how the program works:

✨ You earn {{affiliateCommissionRange}} commission on every tracked sale

✨ Your link: {{shoppableAmbassadorLink}}

✨ Your Creator Hub, where your links, earnings, and rewards live: {{viewDashboard}}

Tag [@yourhandle] when you post so we can see what you make and reshare it.

Questions? Just reply here.

The {{brandName}} team

When to use: creators earn rewards for posting each month and can move between tiers. This is the version that most needs the ladder spelled out.

Subject: Welcome to the {{programName}}! Here's how to start earning

Hi {{first_name}},

Welcome to the {{programName}}! You're starting in {{affiliateCommissionTierName}}, earning {{affiliateCommissionRange}} commission on tracked sales.

There are two ways to earn here:

💸 Commission on every sale through your link: {{shoppableAmbassadorLink}}

🏆 Monthly rewards for posting. New tasks appear in your Creator Hub at the start of each month and reset at month end, so every month is a fresh chance to earn.

Here's how the tiers work:

• [Tier 1] — where you're starting. [X]% commission.

• [Tier 2] — post [3+] times and drive [$500+] in a quarter. [X]% commission and higher posting rewards.

• [Tier 3] — post [6+] times and drive [$2,000+] in a quarter, [10] spots. [X]% commission and our best rewards.

We re-evaluate [every quarter], so there's always a next step. You'll also hit one-time milestones along the way, and those are yours to keep.

When you earn a reward, it lands in your Creator Hub balance and we'll email you. Redeem it for [gift card type] codes right in the Hub.

Start here: {{viewDashboard}}

The {{brandName}} team

The Invite template is required to invite creators from Discovery. The invite won't send without it, so build it before you start recruiting.

When to use: your strongest converter, whenever there is budget for a welcome gift.

Subject: You're invited to the {{programName}}

Hello {{first_name}},

You're invited to join the {{programName}}! We've been following your content and think you'd be a great fit for our creator community.

Our program is for creators who share the products they genuinely use. As a member you'll get your own affiliate link and storefront, earn commission on every tracked sale, and be considered for gifting, paid collaborations, and features across our channels.

As a welcome perk, we're offering a [$XX gift] to help you get started and build your storefront with your favorite products. Sign up using the same email address that received this invitation and redeem your gift by [date].

Apply here: {{programSignupUrl}}

We can't wait to have you on board.

The {{brandName}} team

When to use: creators with real follower counts, where a long email reads as a mass send. Leans on scarcity and brand story rather than program mechanics.

Subject: An invitation from {{brandName}}

Hi {{first_name}},

We've been loving your content and think you'd be a perfect fit for the {{programName}}. You may know us already. We've been on a mission to [brand mission], making [product category] we're proud of.

We're inviting a small group of creators to share their take on it. If you're in, you'll get [$XX] in {{brandName}} credit to fuel your content over your first month with us. Beyond that, you'll unlock an ongoing community with paid opportunities, early access to new launches, exclusive events, and more.

Interested? Apply here and we'll get you set up: {{programSignupUrl}}

[Sender name], {{brandName}}

When to use: cold outreach with no gift budget, or creators who need to see a real person behind the program. Reply rates tend to beat a branded template.

Subject: A creator opportunity with {{brandName}}

Hi {{first_name}},

Hope you've been having a great week! My name is [sender name], and I manage the affiliate program and creator partnerships here at {{brandName}}.

We recently came across your profile and think you'd be a great fit, so we wanted to share a new creator opportunity we've been working on. We're really excited about it and hope you will be too.

We've launched a community for a select group of creators. Through the program you can earn commission by sharing your favorite {{brandName}} products through a personalized affiliate link and curated content. Members are also considered for paid campaigns, seasonal promotions, product launches, and gifting opportunities.

If you're interested, you can apply here: {{programSignupUrl}}

Want to learn more first? Everything about the program is here: {{programLandingPageUrl}}

Thank you, and have a great day!

[Sender name]

{{programName}}

Creators go quiet for two different reasons and one message won't fix both, so split the segment before you send.

A creator who never posted is usually stuck, not uninterested. The most common cause is a welcome that never arrived, either because the template didn't exist at approval or because the email was filtered. Lead with help, and ask whether they got their welcome gift. That question surfaces the problem faster than anything else you can ask.

When to use: creators who joined and never got started. Make it easy to leave. A clean opt-out is worth more than an inflated member count.

Subject: Checking in on your {{programName}} membership

Hi {{first_name}},

If you're getting this, you're part of the {{programName}} but haven't posted yet. We're just checking in. Life gets busy, and learning a new program can feel like a lot, so we wanted to see if there's anything we can do to help.

If you have questions or need a hand getting started, reply here or send us a DM. Our Partner Handbook also covers everything you need: [handbook URL]

Your links are always waiting in your Creator Hub: {{viewDashboard}}

If you haven't received your welcome gift, let us know and we'll sort it out.

And if you've decided the program isn't the right fit, no problem at all. Just tell us and we'll remove you, no hard feelings.

Otherwise, we do ask that you share your first post by [date] to keep your place in the program.

One more thing worth knowing: we run promotions and creator challenges regularly, which makes it easy to jump in. They're also the fastest way to earn free product, gift cards, and cash bonuses.

Hope you're having a great week!

The {{brandName}} team

When to use: previously active creators who dropped off. They already know how the program works, so skip the instructions and give them one easy, time-boxed reason to post.

Subject: We've missed you, {{first_name}}

Hi {{first_name}},

We were scrolling through recent creator content and realized we haven't seen you in a while. We know life gets busy, but we'd love to have you back as an active member of the {{programName}}.

We're running a mini campaign that might tempt you. Share one post featuring {{brandName}} this month and you'll be entered to win one of [five] surprise gifts from our team.

Whether it's an old favorite or something you've been loving lately, we'd simply love to see how you use it. Your link is right where you left it: {{shoppableAmbassadorLink}}

Hope to see you back soon ❤️

The {{brandName}} team

When to use: you're launching tiers, changing commission rates, or adding a rewards structure to a program that already has members.

Subject: Big changes coming to the {{programName}} ✨

Hi {{first_name}},

Starting [next month], your Creator Hub is getting an upgrade with new ways to earn, level up, and redeem rewards.

Here's what's new 👇

New tiers. You'll move up each [quarter] based on your posting activity and sales.

[Tier 1 name] — your starting tier once you're accepted

✔ Earn rewards for posting

✔ [X]% commission on first-time customer orders through your code or storefront link

[Tier 2 name] — unlock by posting [3+] times and generating [$250+] in sales in a quarter

✔ Higher posting rewards

✔ [X]% commission on first-time customer orders

[Tier 3 name] — unlock by posting [4+] times and generating [$1,500+] in sales in a quarter

✔ Our highest posting rewards

✔ [X]% commission on first-time customer orders

💸 A new rewards experience

Monthly rewards. Each month brings new ways to earn inside your Creator Hub. They reset at month end, so every month is a fresh opportunity.

Lifetime milestones. As you grow and level up, you'll unlock one-time milestone rewards that are yours to keep.

🎁 Earning and redeeming

When you earn a reward it's added to your Creator Hub balance automatically and you'll get an email. Redeem your balance for [brand] gift card codes right in the Hub.

A few things to know:

• Redeem up to [$200] in gift cards per month

• Your balance rolls over month to month

• Gift card codes never expire

• Gift cards can be used storewide

• One post per content type counts per day (for example, 1 IG Story and 1 IG Reel can both earn on the same day)

Take a look: {{viewDashboard}}

The {{brandName}} team

Related: Transitioning to LoudCrowd Hub Messaging · LoudCrowd Notifications · Tiered Incentives & Milestones: Program Design Guide · Brand Settings for Emails Sent from LoudCrowd · How to Set Up Link/Code Discounts in LoudCrowd