Looking for ways to leverage your Ambassador Storefronts during one of the biggest sale periods of the year? Check out some of the below ideas for inspiration on how to generate sales!
Adjust Storefront/Affiliate Code Discounts
To offer the highest incentive for ambassadors to share their storefront, make sure you are matching, or going higher, than the Black Friday discount. For example, if you are offering 15% off site-wide, make sure your storefront/affiliate code discount is at the minimum of 15% or higher.
Increase your Creators' Commission
As a bonus incentive to drive sales this holiday season, increase your creators' commission for sales they drive through their storefront page or affiliate code.
Add Affiliate Codes
If you're not utilizing codes already within your storefront program, now is the time. Introduce personal affiliate codes for your creators to share out to their followers during your Black Friday and Cyber Monday sales.
Influencer List Page
Utilize LoudCrowd's Influencer List Page, which gives customers the chance to shop their favorite influencers' storefront pages rather than product list pages. Once the page is setup, market the page as a way to "shop your favorite influencer gift guides this holiday season".
If you don't have your Influencer List Page set up yet, reach out to your dedicated Client Strategist to get started.
Run an exclusive challenge for your Creators
Encourage your creators to post about your big sale, storefront page, and affiliate code by incentivizing them to post. You can set up a challenge in LoudCrowd to easily track the content, by following these steps here.
For more information on how to run a sales-driven challenge, click here.
Tip: For products that will be heavily discounted during Black Friday, product seed them to your creators. Once they receive the product, the creator can start posting about the products ahead of your sale.
Whitelist Ads for the Holidays
Start whitelisting ads this holiday season, where the destination of the ad is a creators' storefront page. This way, your customer can shop for more than just 1 product through the whitelisted ad.
Utilize your Influencer partnerships
If you'll be working with macro-influencers this holiday season, add them to your storefront program so they can promote their branded storefront page. You can determine their commission tier within the program as well if you'd like for it to be higher or lower than your standard rate.
Give Early Access
Adjust your automatic link discount and/or affiliate code discount early to match the sale before the sale goes live on your site. This incentivizes your creators to start promoting your sale early, getting customers to shop your site faster.
Encourage "Black Friday" Collections on Storefronts
Have your creators create Black Friday / Cyber Monday collections on their storefronts, which will feature products that are included in your sales.
Tip: Create a new "Black Friday" collection or category within your eComm, with the products that will be discounted during the sale. Then, make sure to include that new collection or category within the Inspire Me section of the product picker, making it easy for your creators to choose products from there for their own Black Friday collection.