Enabling SMS for your program communications is one of the most powerful ways to boost ambassador engagement and reward redemption. For more on the unique benefits of SMS, read here.
Note: When editing an existing Klaviyo Integration, you will need to add a fresh Klaviyo API key to your LoudCrowd-Klaviyo Integration when you save your edits. Please read this article to learn how to create a new Klaviyo API key.
Setting up SMS for your LoudCrowd Program
Click on the name of your organization in the upper right-hand corner
Select Account from the dropdown
Navigate to Settings > SMS
Click Set up SMS for free
Click Continue
After enabling, decide whether you'd like to use the Klaviyo provided phone number, or port over an existing brand phone number.
You can manage your phone numbers here.
Navigate to Account > Settings > SMS
Go to the Sending Numbers section
Click the dropdown menu on the right-hand side of the branded ID
Choose Edit
In the resulting modal, add your sender ID
Click Save
Create an SMS consented list in Klaviyo.
Add the Consented List ID to your Klaviyo Integration in LoudCrowd
If you are setting up SMS for an already launched program, you can collect numbers from existing members by setting up a signup form.
You can set up a sign up form in Klaviyo here.
Your Client Strategist will ensure that the following are addressed prior to launch:
Phone number custom field is added to your LoudCrowd account
Phone number field is added to the sign up modal
SMS consent box is added to the sign up modal
Program / SMS registration is connected between LoudCrowd and Klaviyo
Now you are ready to set up your SMS flows. Flows are set up just like email flows. For a refresher on how to set up Klaviyo emails flows, please read this article.
Setting up the SMS reward
Go to Settings
Select Rewards
Select +Add New Reward
Fill in the name of your reward and select Klaviyo for the Delivery Method
For the event ID, type in LoudCrowd_Reward_Earned
Tip: The more rewards you create, the more variations you can have for this event ID. Example: LoudCrowd_Reward_Earned_Tier1, LoudCrowd_Reward_Earned_Tier2
Check the box if your reward will have discount codes, then upload the generated codes
Click Save
Connect the reward from LoudCrowd to Klaviyo
Navigate to the Integrations tab in LoudCrowd
Under Outbound, click the Test button next to your Klaviyo account
Fill in the all of the required fields: Recipient Email, Instagram Username, Test Discount Code, and the exact Event ID you created in the steps above.
Tip: You can use any combination of numbers or letters for the Test Discount Code field
Click Test. If you receive "\"{\\\"response\\\": 1}\"", then you have successfully tested this integration.
Create the SMS reward in Klaviyo
Now that the reward is set up in LoudCrowd, log in to your Klaviyo account.
Navigate to Flows -> Create Flow -> Create From Scratch
Select Metric -> Select the Event ID you created in LoudCrowd
Example: LoudCrowd_Reward_Earned
You can now compose the content of your SMS reward
If you have generated codes attached to your LoudCrowd reward, you must include the dynamic property {{event.discountCode}} in the body of your message.
Options for your Reward Flows
Rewards delivered via SMS only
Rewards delivered via SMS and Email
Rewards delivered via SMS or Email
Check out this Klaviyo help article to master using email and SMS together.
If you have any questions or concerns in setting up SMS, please contact your dedicated Client Strategist or reach out to [email protected] for assistance.