Challenges Best Practices
Lauren McClurg avatar
Written by Lauren McClurg
Updated over a week ago

You've got your program up and running, members are excited about your ambassador program, and now it's time to activate those members! With LoudCrowd's new challenge builder tool, you can easily mobilize program members to create consistent, high-value UGC that help drive sales and brand awareness.

What is a Challenge?

A call to create specific UGC that relates to a brand marketing campaign with the opportunity to earn special recognition and rewards.

How do Challenges Benefit my Marketing Efforts?

  • Members post more often if you inspire them with new prompts, excite them with new rewards, and motivate them with healthy competition.

  • Drive sales and brand awareness: Challenges are a fun way to engage your social community around marketing campaigns

Need Some Ideas for Types of Challenges you can try?

  • New Product Drop: Feature new product you’re marketing, gift members new product in advance, or reward them with it afterwards.

  • Special Events: Post in anticipation of, and during an event. Holiday events generate a huge amount of organic content- Use it!

  • Existing Social Trends: Get members to tag you in the trends they’re participating in, raising brand awareness within your target buyer communities.

  • Pair With Marketing Calendar: These calendars typically detail campaigns brands plan to run, promotions and sales scheduled to go live, product launches, holidays, etc. By pairing UGC with your marketing calendar, you will yield increased engagement, brand awareness, organic content, etc., and have all your challenges planned out in advance!

General Best Practices

How Long Should a Challenge Run?

  • Challenge duration is completely customizable, but we've seen the best results with challenges that last between 2-3 weeks.

Challenge Hashtags vs. Caption Keywords?

  • Challenge Hashtags are a required hashtag that must be included on every submission in order for program members to be able to participate. Challenge hashtags need to be different from any existing program hashtag(s).

  • Caption Keywords are keywords that may appear in Instagram & TikTok captions. Challenge Caption Keywords are used to search program member's UGC that qualify for any challenge(s) currently running.

How Long Should a Challenge Run?

  • Challenge duration is completely customizable, but we've seen the best results with challenges that last between 2-3 weeks.

Frequently Asked Questions

Can I run Multiple Challenges at Once?

  • Yes! Our challenge builder tool makes it incredibly easy to set up and schedule out upcoming challenges. Reach out to your dedicated Client Strategist for more support.

Can I run a Single Challenge across Multiple Programs?

  • Yes! Brands are able to set up and manage a single challenge across more than one (1) program and more than one (1) social account.

Check Out Some of Our Amazing Brands, and Their Successful Challenges Below


#RodeoReadyWithLucchese - Ambassadors were challenged to share photos of them in their Lucchesse boots at the Rodeo. This was a great way to collect on-brand UGC during the Texas Rodeo season.


#HoppySpring Challenge- Members shared their favorite spring sprinkles for the chance to win a gift card at the end! This was a great way to boost demand for their new sprinkles sets.


#sketchboxschool- SketchBox runs a monthly challenge where ambassadors are tasked with creating a specific piece of art, and sharing it on social. This month, ambassadors created plants with their monthly box, and were rewarded with a new tool to add to their art collection!

Magnetic Me

Easter Prints Challenge- Alongside a new product release, ambassadors were tasked to share the newest Easter prints on social, and talk about their favorite tradition during the Holiday! All qualifying participants earned additional loyalty points.

Ready to set up your first challenge? See our step by step guide here

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