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How to Measure Program Revenue Attribution
How to Measure Program Revenue Attribution

Integrate with Shopify to easily measure the value of your program

Written by Customer Success
Updated over a week ago

Your program members are your most valuable customers.

Customer Acquisition Costs (CAC) are rising, making it even more critical to focus on your retention strategy and increase Customer Lifetime Value (LTV). Loyal repeat customers make your business more profitable. Our data shows that LoudCrowd program members spend more after joining programs, and compared to non-members. Rewards and engagement create return customers, repeat sales which equals more revenue!

The Program Revenue Attribution graph makes it simple to measure the ROI of your program, directly in LoudCrowd.

Pulled directly from Shopify, we analyze how much revenue your program members have generated before and after joining the program, placed orders, and unique purchasing customers. The toggle to include purchase activity from members before they joined the program, so you can see how much more they spend after joining. You can move throughout the 3 key metrics to change the graph view. Connect your Shopify to start tracking these metrics today.

Metric Definitions

Revenue = Total Sales* = Gross sales - discounts - returns + taxes + duties + shipping charges

Gross sales = Product price x quantity (before taxes, shipping, discounts & returns). Includes canceled, pending, unpaid orders. Doesn’t include test or deleted orders.

*Shopify calls this metric is called Total Sales

Orders contribute a + number on the order date

Returns contribute a – number on the return date

Returns = The value of goods returned

Orders = The number of orders that were placed on a given date (or within a date range)

Returns do not count towards or subtract from orders

Purchasing customers the number of unique customers who made an order on a given date (or within a date range)

Returns do not count towards or subtract from purchasing customers

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