Feeling like you need a revamped ambassador activation strategy? Try incorporating some of these creative ideas into your engagement strategy!
Give your ambassadors the feeling they're super VIPs by adding them to your "Close Friends" story on Instagram. Use this Story to communicate new products, exclusive challenges, and even get feedback from your customers.
Get to know your ambassadors through a quick Ambassador Survey. Use the results to fuel your 2023 strategy. Ask them questions like:
What types of rewards are most incentivizing?
Are you interested in participating in challenges / giveaways?
How would you like to connect with other ambassadors?
"Life Improving" Surprise & Delight Giveaways
During these trying economic times, show ambassadors your care about their well-being outside of your brand by offering surprise "Life Improving" rewards. This could be a Grocery Gift Card, paying rent or bills, or donating on their behalf to a charity they care about. This is all possible through LoudCrowd's Tremendous partnership.
Ambassador Meetups & Group Chats
Whether IRL for an event like a race or new store opening, or virtual, cultivate connection between your ambassadors. Ambassadors can share content inspiration, new ways to use your products, or just connect as people. Platforms like Discord are great ways to get your ambassadors talking to one another in a chat forum.