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Dynamic Properties Available in Klaviyo

This article lists the Dynamic properties available in Klaviyo

Gary Garofalo avatar
Written by Gary Garofalo
Updated over a year ago

Via LoudCrowd's Klaviyo integration, we send several dynamic properties that can be used in communications.

Name: {{event.brandName}}

  • Description: This is the same as the name field on the account table.

  • Example output: "LoudCrowd"


Name: {{event.brandLogoUrl}}

  • Description: This is a source URL to the brand's logo file. This is pulled from the program attached to this event, specifically the program’s ecomm store.

  • Example output: <logo image>


Name: {{event.programName}}

  • Description: This is the name field on the program table for the program attached to this reward event (e.g. signup, approval, instant reward, monthly reward). Manual gifted rewards not tied to a program will not have this.

  • Example output: "LoudCrowd Creator Storefronts"


Name: {{event.discountCode}}

  • Description: This is a single-use reward code that can be redeemed by a user.

  • Example output: "LC-10"


Name: {{event.pin}}

  • Description: This delivers a user's pin associated with a reward code (when applicable).

  • Example output: "12345"


Name: {{% coupon_code 'couponname' %}}

  • Description: This allows you to upload coupons into Klaviyo, and attach them to an email via this property. This will allow you to attach multiple codes to one email.

  • Example output: "LC-10"


Name: {{event.affiliateCode}}

  • Description: This delivers a user's affiliate code, which is specific to the program attached to this reward event.

  • Example output: "JOHNDOE"


Name: {{event.affiliateCommissionPercentage}}

  • Description: This delivers a user's affiliate commission percentage, which is specific to the program attached to this reward event.

  • Example output: "15.0"


Name: {{event.affiliateCodeDiscountMessage}}

  • Description: This is text that says the discount value when an affiliate code is used.

  • Example output: "$15.0 off", "15.0% off"


Name: {{event.affiliateLinkDiscountMessage}}

  • Description: This is text that says the discount value when an affiliate link is used.

  • Example output: "$15 off", "15% off"


Name: {{event.editStorefrontUrl}}

  • Description: This is a pre-auth'd link that logs the user directly into their Storefront to pick products.

  • Example output: <link>


Name: {{event.viewDashboard}}

  • Description: This is a pre-auth'd link that takes the user directly to their Creator Hub dashboard.

  • Example output: <link>


Name: {{person|lookup:"shoppableAmbassadorLink"|default:""}}

  • Description: This returns a user's affiliate link (could be a storefront link or a standard affiliate link)

  • Example output: <link>


Name: {{person|lookup:’igUsername’|default:‘’}}

  • Description: This returns a user's Instagram Username

  • Example output: "loudcrowdinc"


Name: {{person|lookup:’ttUsername’|default:‘’}}

  • Description: This returns a user's TikTok username

  • Example output: "loudcrowdinc"


Name: {{person|lookup:'ProgramName-Year-Month Posts'|default:'' }}

  • Description: This returns how many pieces of content that user has created in that particular month.

  • Example output: "5"


Other fields can be downloaded from the LoudCrowd app and uploaded to Klaviyo manually.

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