Getting Started with Affiliate Codes

How to set up affiliate codes for your Program.

Gary Garofalo avatar
Written by Gary Garofalo
Updated over a week ago

Whether you are managing an Ambassador Program with 100 members, or a Social Club with 100,000, affiliate codes can be a highly effective way to increase the value of your program.

Affiliate codes and links allow programs to attribute and realize real monetary value, while also providing ambassadors with an added incentive to create content. Perhaps most importantly, codes also give your consumers an additional reason to visit your eCommerce property and make purchases.

Whatever your motivation to leverage affiliate codes to your program, LoudCrowd has you covered with a few simple clicks.

Adding codes to your Program

Navigate to your program, and then select "Settings" in the upper right hand corner.

From the settings Tab, add Affiliate Codes and then configure your code settings.

Type of Discount: You can choose whether you'd like to apply the discount to the entire order, or for just specific products (or collections).

Discount Percentage: This is the discount percentage for consumers. Our recommendation is that you set this to AT LEAST the amount of your most accessible discount (like subscribing to a newsletter), and preferably higher than that. Setting the discount lower than another easily achievable discount will results in a lack of actual attribution for sales and discouraged ambassadors.

Save your updates, and all ambassadors will automatically be assigned a code using the given format.

Communicating the Codes to Ambassadors

Ambassadors can learn about their codes in two places:

1) Ambassador Hub: If your brand has Ambassador Hub set up, ambassadors will be able to view their Affiliate Code when they visit their Hub page.

2) Email: Affiliate codes are past as a variable to Klaviyo, so an ambassador's affiliate code can be added to any template. We recommend adding codes to Welcome Emails, general communication emails, or emails around Attributed Sales.


Similar to storefronts sales, ambassadors that generate sales with their codes will be automatically paid their commissions via Tremendous at the end of the month.


Q) What are the naming conventions available for codes?

A) Currently, the only automatically available naming convention is {First Name} followed by necessary characters of {Last Name}. If name is unknown, the code defaults to {Instagram Username}. Ex. JOHN, JOHNS, JOHNSM. However, users are able to update the affiliate code names directly in the CRM Profile.

Q) How do I prevent affiliate code abuse on Honey, Retailmenot, etc?

A) The first line of defense is monitoring individual sales and making sure ambassadors with small audiences or low engagement are not selling disproportionately. We recommend removing any codes on Honey, and potentially removing ambassadors that abuse codes from the program.

If discount sites become a serious problem, it is possible to make the codes only valid for users that have accessed a storefront. That makes it impossible for random consumers to lift codes from Honey, but also will add friction to your affiliate code process.

Q) Where can I track sales?

A) You can track program level sales in the "Revenue Dashboard" within the program, and individual sales in the CRM profile.

Q) Will ambassadors be notified if they make a sale?
A) Assuming a sales confirmation email has been set up, ambassadors will be notified upon generating a sale.

Q) Where can ambassadors track their sales and commissions?

A) In addition to receiving emails on their sales, ambassadors also can access real-time sales and commission data in the Ambassador Hub.

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