1. Leverage your Shoppable Affiliates for New Product Drops
Ambassadors and Affiliates with Shoppable Storefronts excel at converting social traffic by showcasing new products alongside compelling user-generated content (UGC).
Encourage your shoppable creators to utilize the "Product Picker" feature for updating their Storefronts. Ensure your newest collections are enabled in the "Product Picker" for your creators to select products from. Consult your dedicated client strategist if you have any questions on updating the Product Picker modal.
LoudCrowd's automations make it easy to deliver instructional comms & campaigns at scale. Check out the example below:
New Collection Drop, Update your Store Notification:
2. Leverage your Shoppable Affiliates for Overstocked Inventory
Incentivize your top creators to sell effectively by introducing sales challenges and bonus commissions. Boost sales for underperforming products by focusing affiliate & ambassador efforts on promoting them.
Combining sales challenges with bonus commissions, along with arming your creators with promotional codes to share with their audience, is the best way to get rid of all your unwanted inventory.
Sales Challenge with Bonus Commissions Example Campaign:
If you still have leftover product at the end of your campaign, use LoudCrowd's surprise and delight gifting capabilities to automatically gift unwanted product to any of your customers or creators. Contact your dedicated client strategist if you need help setting up suprise and delight gifts.
3. Leverage your Shoppable Affiliates throughout your Site
Your top affiliates have a strong grasp of what's going to sell well during your promotional activities and will add those products to their Storefronts. Using the highest converting Storefronts throughout your site is a great way to improve your campaign's ROI because:
Shoppable Ambassador Storefronts pages can convert up to 100% more than your other eComm pages due to the power of creators and UGC
Shoppable Ambassador Storefronts generally drive a 30% increase in average order values because the products are bundled in a way that drives more 'Add to Carts'.
LoudCrowd's Storefronts automatically pulls in content from Instagram and TikTok from the creator. Launching content initiatives creates cohesive social campaigns.
There are several ways to integrate your Storefronts throughout your eComm:
Navigation Bar Category: add an "Ambassadors" tab to your navigation bar that leads to a landing page where your customers can search through Ambassador Storefronts to shop from
Program Landing Pages: add Ambassador Storefront blocks, that link to top storefronts, on your rewards or ambassador program landing pages
Product Pages: feature your top Ambassador Storefronts at the bottom of every product page, like the standard recommended products widget
Home Page Campaigns: link to a Shop By Ambassador landing page with carefully curated Ambassador Storefronts for a campaign AND/OR feature some of the best selling Ambassador picks on your home page
Home Page Example Campaign:
4. As an Incentive for your Top Creators
Offering up personalized Storefronts as a top tier reward is a great way to drive more participation within your existing UGC & affiliate LoudCrowd programs. There are a variety of different routes you can take to reward your creators with their own Storefront. Below are just two examples of rewarding performance with a Storefront:
After making a certain number of posts: LoudCrowd automatically ingests your creators' activities on Instagram and TikTok. With our automations, you can automatically provide any creator with a Storefront after hitting a certain number of approved posts
After making a certain amount of sales with a referral link or code: LoudCrowd automatically creates trackable links and codes for any of your creators. Once a creator hits a certain threshold of sales, automatically reward them with a Storefront to boost their conversion rates and drive higher order values
If you have creators who are constantly maxing out of the incentives provided to them in your existing programs, introducing Storefronts is a great way to re-activate.
5. To Boost Affiliate Retention
Higher lifetime values, reduced costs, increased brand reputation, and better conversion rates are just some of the reasons creator retention is key to a sustainable eComm business. With that, your affiliates and ambassadors want more than just a generic link or code. Featuring your community on co-branded Ambassador Storefronts has proven to activate individuals in a way never seen before in the space.
These are just some some of the ways your can leverage your Shoppable Ambassador Storefronts throughout your brand campaigns. Consult your dedicated client strategist to learn more about other initiatives possible with your Ambassador Storefronts.
Still, need help getting set up?
Reach out to [email protected] and our Customer Success team will be happy to assist you!