Some of your program members may need a little extra push to get started creating content. Try running challenges within your program to give folks some post inspo! Here's 5 challenges to try in 2023.
New Year - Means new commitments to good habits. Challenge your customers to demonstrate how they're using your product to contribute to being their best selves.
Collaboration - Making content is more fun with friends. So why not offer a 2 for 1 discount for your program member posting and tagging content with a friend.
Brand Milestones - Every win for your company is worth celebrating. Optimize your audience by getting your customers excited about the countdown until your accomplishments (e.g. anniversaries, events, etc).
Sporadic giveaways - Giveaways are a great way to not only surprise your audience, but fill gaps in your social/marketing calendar.
New Product - Challenge your favorite program members for a chance to win exclusive access to new/unreleased product.