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How to Identify Inactive Ambassadors

Identifying your inactive ambassadors will allow you to create a targeted plan to reactivate your biggest advocates

Al Nafea avatar
Written by Al Nafea
Updated over a year ago

There are many ways to define an inactive ambassador, a lot of which depends on the structure of your reward/ambassador program. The most common definitions for inactive ambassadors are:

  • Members that joined the program but have never made a post

  • Members that joined the program, previously made posts, but haven't in 1+ months

  • Members that joined a program, earned all instant rewards possible, and have since not made posts

Identifying members that have joined a program but never made any posts

  1. Navigate to your LoudCrowd program via the navigation bar on the left hand side of the app.

  2. Once in your program dashboard, go into your members tab.

  3. Apply a filter to identify people who have made only zero posts

    Add Filter -> Activity -> Post Count -> Minimum AND Maximum set to 0

  4. Apply the filter and the resulting list will include only members that have never made a post.

Identifying members that have joined a program, previously made posts, but haven't in 1+ months

  1. Navigate to your LoudCrowd program via the navigation bar on the left hand side of the app.

  2. Once in your program dashboard, go into your members tab.

  3. Apply a filter for program members that have made at least one post

    Add Filter -> Activity -> Post Count & set the minimum to 1

  4. Apply a filter for inactivity

    Add Filter -> Activity -> Inactive Since & decide on the timeframe of inactivity

Identifying member that earned the top tier reward but haven't posted since

  1. Navigate to your LoudCrowd program via the navigation bar on the left hand side of the app. Go to the Members tab

  2. Apply a filter for individuals who have received the top reward possible

    Add Filter -> Activity -> Reward & then select the top reward

  3. Apply a filter for inactivity

    Add Filter -> Activity -> Inactive Since & decide on the timeframe of inactivity

What now?

  • You can export the entire list of ambassadors / members

  • You can send them a personal DM by navigating to their Instagram page

  • You can spot gift in hopes of inspiring future posts

  • And many other creative ways to revamp your program can be found here

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