Utilize email as a main form of communication with your social rewards program members. Check out the below program-related emails you should implement sooner rather than later.
Welcome Email:
This is the first email your program member receives after signing up for the program, so make sure to include all of the necessary information. Here's what you need to include:
Welcome message
Program Rewards
Reminder of how your program works
Post rules they must follow
FAQ button that links back to the program landing page
UGC images you want to highlight
Reward Email:
Your program reward emails are crucial when tracking ROI, so make sure to include the below in your emails:
A thank you for posting message
Place {{event.discountCode}} where you want your discount code to be placed
A Shop Now button linking to your store or specific product
UGC images from your program members
Post Pointers Email:
Once your program members join your program, they might need a bit of inspiration to help them make their first post. Add a Post Pointers email into your Welcome email flow to guide them into the type of UGC you'd like to see. Here's what to include:
A quick acknowledgement that they're part of your program
3-4 tips and tricks when it comes to creating beautiful UGC
Highlight your favorite UGC posts so they can use those as inspiration
A button prompting them to post now, linking it to Instagram or TikTok
Program Challenge Email:
Program-only challenges can be fun to create, but make sure your email announcing the challenge has the below details:
What the challenge is, including posting requirements (ex. Instagram in-feed only)
When the challenge starts and ends
What they can win for participating
Any challenge specific rules they need to follow
A button prompting them to post now, linking to Instagram or TikTok
Mid-month Reminder Email
If your program has monthly rewards, send out an email halfway through the month to remind them of their rewards! Here's what to include:
A message letting them know they have X amount of days left in the month to post on Instagram or TikTok
Your program rewards
Your program post rules
A button prompting them to post now, linking to Instagram or TikTok
Program Newsletter
To increase community management efforts, create a program-only newsletter for your program members! You can include exclusive content or promote other efforts. Here's what you'll want to include:
A branded newsletter header
Program-only announcements
Program-only upcoming perks
Reminder of program rewards
Highlight program members posts you loved from the month
Include any relevant blog posts your brand would like to promote to this community
Click HERE for examples on all of the program emails above.
Still, need help getting set up?