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Ways to communicate to your program members via email
Ways to communicate to your program members via email

Six emails you should be utilizing for your social rewards program.

Lauren McClurg avatar
Written by Lauren McClurg
Updated over a week ago

How do you utilize email as your main form of communication with your program members? Check out the below program-related emails you should implement sooner rather than later.

Welcome Email:

The Welcome Email is the first email your program member receives after signing up for the program, so make sure to include all of the necessary information. Here's what you need to include:

  • Welcome message

  • Program Rewards and/or Commission Structure

  • Reminder of how your program works (i.e., social platform and UGC post type that program members can earn rewards for)

  • Post rules program members must follow

  • Frequently Asked Questions (FAQs)

  • Terms & Conditions

  • UGC images you want to highlight

Reward Email:

Your program reward emails are crucial when tracking ROI, so make sure to include the below in your emails:

  • A thank you for posting message

  • Place the dynamic property {{event.discountCode}} in the body of your email where you want the discount code to be placed

  • A 'Shop Now' button linking to your store or specific product

  • UGC images from your program members

Post Pointers Email:

Once your program members join your program, they might need a bit of inspiration to help them make their first post. Add a Post Pointers email into your Welcome email flow to guide them into the type of UGC you'd like to see. Here's what to include:

  • A quick acknowledgment that they're part of your program

  • 3-4 tips and tricks when it comes to creating beautiful UGC

  • Include approved post examples of your favorite UGC so that program members can use as a reference for inspiration

  • A button prompting them to post now, linking it to Instagram or TikTok

Program Challenge Announcement Email:

Program-only challenges can be fun to create, but make sure your email announcing the challenge has the below details:

  • What the challenge is, including posting requirements (ex. Instagram in-feed only)

  • When the challenge starts and ends (i.e., start date and end date)

  • What they can earn for participating and/or winning the challenge

  • Any challenge specific rules they need to follow (i.e., caption keywords, required hashtag)

  • A button prompting program members to post now, linking to your brand's Instagram or TikTok account

Mid-month Reminder Email

If your program has monthly rewards, send out an email halfway through the month to remind them of their rewards! Here's what to include:

  • A message letting them know they have X amount of days left in the month to post on Instagram or TikTok and earn rewards for their content

  • Your program's reward structure

  • Your program's post rules

  • A button prompting them to post now, linking to your brand's Instagram or TikTok account

Program Newsletter

To increase community management efforts, create a program-only newsletter for your program members! You can include exclusive content or promote other efforts. Here's what you'll want to include:

  • A branded newsletter header

  • Program-only announcements

  • Program-only upcoming perks

  • Reminder of program rewards

  • Highlight program members posts you loved from the month

  • Include any relevant blog posts your brand would like to promote to this community

Click HERE for examples on all of the program emails above.

Still, need help getting set up?

Reach out to [email protected] and our Customer Success team will be happy to assist you!

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