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Post, Media, and Mention Types: A Deep Dive
Post, Media, and Mention Types: A Deep Dive

Learn how to filter your content by different Instagram post, media, and mention types.

Al Nafea avatar
Written by Al Nafea
Updated over a week ago

Did you know that not all forms of media perform the same on Instagram? You can leverage the LoudCrowd platform to compare your Post, Media, and Mention Types to see which forms of content perform the best! This will help you encourage your community to publish the best forms of content for your brand.

What is the difference between Post, Media, and Mention Types:

  • Post Type is the type of post a customer tags you in (Story, Feed, and Reels)

  • Media Type is the type of content a customer adds to a post (Image, Video, and Carousel)

  • Mention Type is how you are being tagged in a post (Tag, Caption, and Stories)

How do I filter LoudCrowd by different Post, Media, and Mention Types?

Dashboard: You can filter by post and mention type on the Dashboard. This will give you specific KPIs highlighting the various types of content and mentions users made about your brand.

  • Posts: Navigate to your Dashboard -> Posts -> Feed, Story, Reels

  • Mentions: Navigate to Dashboard -> Mentions -> Tag, Caption Mention, or Story

Content Tab: You can filter the content tab by Post, Media, and Mention type. Navigate to your Content tab and Add Filter -> Post Info -> Post, Mention, or Media Type

Post Types

On Instagram, the three post types are Feed, Story, and Reels.

Feed is a place where your customers exchange and engage with the people and things they care about based off the content relevant to their past interactions.

Stories are Instagram’s hottest form of casual posting for individuals. Unfortunately, due to Facebook’s regulations, these images will disappear from the platform once they expire. You’ll still be able to see the data for expired Stories!

Reels are engaging, interactive videos that allow creators to express themselves creatively, inform their audience, and attract new viewers. People visit Reels to partake in cultural trends, connect with the locals, and pick up new ideas.

Feed Story Reels

Media Types

On Instagram, the three media types are Image, Video, and Carousel.

Aside from just filtering your Content tab by the three Media Types, there are other indicators you can use to identify a type.

In-Feed Posts vs. In-Feed Video (Reel) vs. Carousel

Carousels can be a mixture of Images and Videos. Carousels are actually better for engagement than traditional in-feed posts and videos. In some cases, it’s up to 10x more!

Click into your Carousel to view all of its content. Use the arrows in the bottom left corner of your content pop-up to sift through the Images/Videos.

Mention Types

On Instagram, the three types of mentions that LoudCrowd records are Tags, Caption Mentions, and Stories.

Tags indicate posts where your social account’s handle is tagged in the photo.

Caption Mentions indicate posts in which your social account’s handle is mentioned in the caption. This is especially important as Instagram does not notify you of these mention types.

Stories are posts where your brand is mentioned. Anyone who can see their story can tap your username to access your profile because your username is displayed in it.

Stories can take two forms, Video and Image.

Story Image vs. Story Video

Did you know that you can watch Stories directly from the LoudCrowd platform?

Just click the play button!

Happy Viewing :)

Have Questions?

Reach out to [email protected] and our Customer Success team will be happy to assist you!

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