UGC shows your product in action
The real world isn't made up of white backdrops and lighting sets, so why not show off your product how it was meant to be seen? UGC highlights your products in action and serves as valuable content for you to re-share in your own feeds.
Authenticity is key to successful content in today's social media landscape - 84% of consumers say they trust peer recommendations above all other sources of advertising, and this rings especially true when it comes to social media. Based on this trend, UGC will only continue to become more valuable for brands to build awareness.
"Lo-fi" content is more likely to convert
Sometimes, not all that glitters is gold, including your products.
The rise of "lo-fi" content in the past couple of years has proven that you don't need professional imagery or videos to sell your products. Leveraging the lo-fi UGC you're already getting from your community could be the key to your brand's success on social. Consumers find UGC 9.8x more impactful than influencer content when making a purchasing decision. And the majority of UGC is made up of lo-fi content, which consistently outperforms high quality content in engagement rates.
Needless to say, lo-fi content is here to stay!
UGC builds a foundation for brand ambassador programs
It doesn't take much to transform your brand fans into brand ambassadors. Rather than hunting endlessly for influencers that might be a good fit for your brand, why not leverage your existing army of raving fans?
LoudCrowd helps you scale your existing community into a full-fledged ambassador program. You can build out ambassador programs and see your program performance, members, and rewards activity all in one place.
UGC is authentic, abundant, and creates a ton of value for your brand. In today's social media landscape, UGC should be a valued tool in every brand marketer's toolbox. To learn how to unlock the potential of UGC with a LoudCrowd ambassador program, reach out to a dedicated client strategist.