First, what is a challenge?
A challenge is an activity you announce to your program members prompting them to complete the task at hand. The task should be a call to action (i.e., create specific UGC, feature specific product line or product, etc.) that relates to a brand marketing campaign with the opportunity to earn special recognition and/or rewards.
Where do I start in planning a challenge?
First, decide if you’d like the challenge to be focused on photo or video content. You can run the challenge via Instagram in-feed, Instagram stories, or TikTok.
How long should the challenge be?
The most common timelines are monthly challenges, weekly challenges, or weekend challenges.
How should I reward the challenge participants?
You can either reward everyone who participates in the challenge or pick top customers to win a bigger grand prize.
Incorporate the challenge into your new product launch
Ex - Post a before and after photo using our new product!
Photo or video testimonial about your brand / specific product(s)
Ex - Post a video explaining why you wanted to be a Brand Ambassador!
Tie the challenge in with holidays / seasons
Ex - Use a specific product in your halloween costume this year!
Tie the challenge in with current events
Ex - Show us how you stay hydrated while watching the Super Bowl this year!
Encourage community and collaborative content
Ex - Share a photo of you and your bestie wearing your products together!
Challenge reward examples:
Ex: Zoom with the Founder, cooking class with a celebrity chef, master class with a makeup artist
Charitable donations made in their name