You can rewrite a page freely — it's your page, on your domain. What you cannot do is put words in a creator's mouth. That single rule explains most of how the editor behaves.
The rule
Every quote, statistic, and product claim on the page comes from something a creator actually said in a clip you hold rights to. Creator GEO writes only the prose that connects them — the transitions, the framing, the headings.
So the page has two kinds of text on it, and they follow different rules.
What you can change
The connective prose, freely. Rewrite the headline, tighten an introduction, cut a section, change the framing to match how your brand talks. Nothing checks your voice against anything, because it's yours.
You can also change which clips are featured. If the page leans on a creator you'd rather not lead with, swap them out and the page rebuilds around what's left.
What you cannot change
Creator quotes stay verbatim. You can remove a quote, but you cannot reword one — a tidied-up quote is no longer something the creator said.
You also cannot introduce a claim or a statistic that no creator made. If you write "clinically proven to reduce redness by 40%" and no creator said it, the page will not build with that line in it. The check that catches this is not a style preference; it's the thing standing between you and publishing a claim you can't stand behind.
Check any claim yourself
Click any claim on the page and you'll see exactly where it came from: which creator, which clip, the timestamp, and their words as spoken. If something reads as too strong, trace it before you publish. That trail is also your answer if anyone ever asks where a statement on your site came from.
The disclosure line
Pages carry a line noting that featured creators may have a commercial relationship with you. It's on by default and you can remove it per page.
Think hard before you do. It costs you nothing with shoppers who already assume brand-creator relationships exist, and it is the kind of thing that is much cheaper to have than to explain the absence of.
Why it works this way
AI assistants repeat specific, first-hand experience — that is precisely why creator content wins here. A page of unattributed marketing claims gives them nothing to work with, and a page of invented ones is a liability with your name on it.
Keeping every claim traceable to a real person saying a real thing is what makes the page worth citing and safe to publish. The constraint is the product.