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Setup AWIN Sub-affiliate Integration for a Shoppable Program

Steps to set up an AWIN sub-affiliate integration so your creators get LoudCrowd tracking links powered by AWIN's affiliate network.

C
Written by Customer Success
Updated today

Setup AWIN Sub-affiliate Integration

In this document you will learn how to connect your AWIN program with LoudCrowd so that your creators get trackable AWIN links and discount codes. Orders driven through these links are attributed in AWIN and flow into LoudCrowd for creator-level reporting and payouts.

How it works:

  1. A creator joins your program through LoudCrowd

  2. LoudCrowd sends them a welcome email with their personalized AWIN tracking link and discount code

  3. The creator shares their link and code

  4. When a customer purchases, AWIN's cross-publisher attribution rules determine which publisher gets credit

  5. AWIN reports the transaction and commission amount back to LoudCrowd

  6. LoudCrowd calculates each creator's payout and handles payment

What you manage in AWIN:

  • Commission rates (set in AWIN's Commission by ClickRef rules)

  • Discount code protection (Voucher Attribution settings)

  • Measure overall affiliate program performance across all your publishers

What you manage in LoudCrowd:

  • Creator onboarding, welcome emails

  • Link and code generation

  • Creator payouts

  • Creator-level analytics in the brand app

Where creators go:

  • The Creator Hub to see their stats, orders, product performance, and earnings.

Step 1: Approve LoudCrowd as a Publisher in AWIN

In your AWIN advertiser dashboard:

  1. Navigate to Partner Management

  2. Search for LoudCrowd in the publisher directory

  3. Approve LoudCrowd as a publisher in your program

Step 2: Configure Commission Rates in AWIN

If all your creators earn the same commission rate, you can set a single rate in your AWIN program settings — no extra configuration needed.

If your creators earn different commission rates based on their tier in LoudCrowd (e.g., Standard creators earn 5%, VIP creators earn 20%), you'll need to set up

Commission by ClickRef rules in AWIN:

  1. In your AWIN advertiser dashboard, navigate to Commission > Commission by ClickRef

  2. Create one rule per commission tier in your LoudCrowd program. Your LoudCrowd account manager will provide the clickref values that correspond to each tier.

  3. Set the commission rate for each rule to match the tier's rate

For example:

ClickRef Value

LoudCrowd Tier

Commission Rate

standard

Standard

10%

vip20

VIP

20%

Step 3: Set Up Discount Code Protection (Voucher Attribution)

This step ensures that when a creator's discount code is used, AWIN credits the sale to your creator — even if the shopper originally clicked a link from a coupon site.

  1. In your AWIN advertiser dashboard, navigate to Voucher Attribution (under Commission settings)

  2. Register a discount code prefix (e.g., LC-*), assigned exclusively to LoudCrowd as the publisher

  3. Any discount code matching this prefix will be attributed to LoudCrowd

LoudCrowd will automatically prepend this prefix to all creator discount codes going forward (e.g., LC-MARGARET20).

Note: This is a one-time setup. Once the prefix is registered, all new creator codes are automatically covered. Your LoudCrowd account manager will confirm the prefix during onboarding.

Step 4: Create the AWIN Integration in LoudCrowd

  1. In the LoudCrowd brand app, navigate to Affiliate Programs > Add Integration

  2. Select AWIN Subaffiliate from the integration options

  3. Enter your AWIN Advertiser ID and click Save

How to find your AWIN Advertiser ID:

In your AWIN advertiser dashboard, your Advertiser ID is displayed in the top navigation bar or under Account > Overview.

Step 5: Link to Your Program

  1. Go to your Program Settings in LoudCrowd

  2. Under Source Integration, select your newly created AWIN sub-affiliate integration

  3. Click Save

Step 6: Confirm Setup

Once linked, LoudCrowd will automatically:

  • Generate AWIN tracking links for new and existing creators

  • Prepend the discount code prefix to creator codes

  • Begin importing orders and commissions from AWIN

You can verify the integration is working by:

  • Checking that a creator's tracking link in the LoudCrowd brand app resolves to an AWIN redirect

  • Clicking a test link and confirming the click appears in your AWIN dashboard

Creator FAQ

Q: We are transitioning LoudCrowd affiliate links to AWIN links. What do my creators need to know?
​
When transitioning from a non-AWIN setup, let your creators know:

  • Tracking links: They'll receive updated links in the hub. If they have old links posted in bios or content, they should swap them for the new ones. (If your program uses LoudCrowd's shortened links, no action is needed — the short links update automatically.)

  • Discount codes: Their codes may have a short prefix added (e.g., LC-MARGARET20). The code still works the same way at checkout.

  • Everything else stays the same: The hub, stats, product performance, and payouts all work exactly as before.

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